Write To Sell , Not To Entertain

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” — David Ogilvy

Copywriters these days are getting way too creative for their own good , they seem to forget that their job is to sell not to entertain .

I love creative Ad’s, don’t get me wrong but what I don’t like are Ads which are too creative that they become useless such as the one attached below . This Ad may be clever but it’s not readable.

To make matters worst , it’s a Newspaper Ad which making it even more difficult to flip . All in all , A Bad Ad .

Always follow the juicy principle of KISS ( Keep it simple stupid) and think of your customer before you right an Ad .