E-mail is rightfully dubbed as the most powerful communication tool be it for networking or marketing.

But sadly 70% of e-mails sent are left unopened, the most common cause being : Poor subject lines

Let’s fix that, shall we ?

Here are 7 Tips which will help you write killer subject lines which will help increase your open rate 📈

1.KISS (Keep it short & simple)💋

Keep it 40 character or short to make sure that they are not cut while viewing on mobile.

And, make sure that the headline is not too complicated to understand. Make it simple without any technical jargon.

2.Don’t be salesy🤑

Subject lines that…


1. Empathy

2. Focus

3. Impute

Written by Steve Jobs and Mike Markkula in 1977

They were truly able to sum up what marketing is and should be like in less than 400 words, brilliant.


Is your Shopify store struggling due to lack of visitors ?

If yes, then your sturggles will most probably continue to grow till you are able to rank it high on Google.

To help you, I’ll have compiled a list 7 Shopify SEO tips which can get you rank high in Google

Because we all know,

Higher Rankings= More Traffic

Here you go 👇

1.Use Data-Driven Keyword Research

Conducting and implementing keyword research will optimize your pages for the search terms customers are actually using. This attracts ready-to-buy shoppers and tells Google what your store is about.

My go to tool : https://www.semrush.com/features/keyword-research/

2.Optimize Metadata

Once…


Imagine using simple tried and tested psychological hacks which make selling not so complicated.

Let’s deep dive into these big brain tricks

1)Sometimes Small Is Actually Better 🤏

Descriptions like "Low Maintenance" are more appealing to customers are compared to " High Performance" per say even though both qualities are valued.

2)Remove The Commas

Research shows that removing commas make prices seem lower in the eyes of consumers (1,623 vs 1623)

3)Make Products Seem Expensive To Manufacture 🧾

If the consumer feels like they are getting a great value product, they are going to be more inclined to buy.

One such way to do this is by showing how expensive the manufacturing process was. …


In theory, selling ice cream should be the easiest thing in this whole world like who doesn’t like sweet sugary stuff which can freeze your brain 🥶

But

The reality is a little different as you are not the only one selling the heavenly dessert.

In addition to this due to the pandemic, most local business including Ice cream businesses have been soft-served ( Sorry, couldn’t help it 😂).

And if you are one such business, here are 8 Easy ways using which you can advertise your Ice cream businesses and sell more sundaes like never before.

1)Set Up Your GMB ( Google My Business) 🧠

Everyone is searching…


I like to scroll on reddit a little , well whom I am kidding, I like to scroll Reddit a lot .

And while I scroll, I come across some Ad’s which bother me and one such add is attached below .

Now first things first, what’s wrong with this Ad :-

1)The ad copy is too complicated to understand.

2)CTA Should be placed after you have described the Problem, not first thing in the Ad .

3)The hero shot (Graphic) is way too vague.

This app basically protects shopify stores from fake visitors aka bots who mess up with…


1)Oglivy On Advertising

Starting off with a classic which just happened to be the first Marketing book which I ever read.

You'll learn about all aspects of effective Advertising, not just the copy itself 🤯

2)D&AD: The Copy Book By D&AD

Bring out your inner Don draper with this book which is widely regarded as the Copywriter's Bible .

3)The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells By Bob Bly

You should read this book if you’re just starting out as a copywriter, or if you feel like you don’t have copywriting “figured out” yet 👻

4)Kickass Copywriting in 10 Easy Steps: Build The Buzz And Sell The Sizzle By Susan Gunelius

Who doesn't…


“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” — David Ogilvy

Copywriters these days are getting way too creative for their own good , they seem to forget that their job is to sell not to entertain .

I love creative Ad’s, don’t get me wrong but what I don’t like are Ads which are too creative that they become useless such as the one attached below . This Ad may be clever but it’s not readable.

To…

Akshitbhatia

A Marketing Specialist who loves to experiment with the Art and Science of Marketing and help small businesses grow .

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