7 Ways To Market Your Ice Cream Business Like A Boss 🍦

In theory, selling ice cream should be the easiest thing in this whole world like who doesn’t like sweet sugary stuff which can freeze your brain 🥶

But

The reality is a little different as you are not the only one selling the heavenly dessert.

In addition to this due to the pandemic, most local business including Ice cream businesses have been soft-served ( Sorry, couldn’t help it 😂).

And if you are one such business, here are 8 Easy ways using which you can advertise your Ice cream businesses and sell more sundaes like never before.

1)Set Up Your GMB ( Google My Business) 🧠

Everyone is searching for things on Google looking for various things including Ice-cream and if you are not there, you are missing out on a lot of traffic and you may think you need a fancy website to attract customers but that’s not the case .

All you need to do is set up a GMB listing which can be done even without a website and which shows on Google like the image attached below.

You don’t need a web developer to set up this, it’s a simple process which can be done by anyone. Go over this link to know all about setting up your GMB : https://www.brightlocal.com/learn/how-to-set-up-google-my-business/

But wait, there’s more, you need to Optimize your Gmb as well so that it’s able to rank high on Google . Here are a few Optimization tips which can help you rank high :-

• Regular Postings
• Up to date information
• Running various Campaigns
• Getting postive reviews on Google
• Uploading a lot of images

Set up Your GMB if you have not done that already and don’t forget to Optimize it and then just watch Ice Cream Lovers make a line outside your store.

2)Start Making Drool Worthy Insta Reels/Tik-Toks ✨

To be honest, I find these reels and Tik-toks quite cringey but apparently,I belong to the minority and people swallow this content whole .

And you literally have a Product which can make them drool 🤤

All you have to do is make fun reels with catchy songs showing off your delicious Ice-cream and viola, you got a bunch of customers who are hungry for Ice-cream and are ready to order.

Some fun idea for Ice-cream content includes showing how it’s made, how soft it is to bite into & any fun thing you can come up with.

Just thinking of these ideas makes me want to order some 🍦.

3)Do Something Unique With Your Ice-cream ⚡

Do something Unique with your ice cream brand , I know it may sound tough at first but it can be any small simple thing which you can think of potentially.

For Example :- People love their pets so maybe you can come up with pet friendly ice cream and offer a 1+1 Deal like, buy your Ice-cream and get one for your pet free .

See, the idea is quite simple and easily marketable, I am not saying you do this exactly but think of something Unique and once you have that unique idea, market it like crazy, send mails to journalists , do Insta campaigns, post in Fb groups if applicable and whatever you can think of. Let the whole world know, you got something unique.

4)Sell In Large Quantities 😋

People love to eat ice-cream at home, it’s their comfort food so why restrict yourself to selling a simple cone , try to sell Ice-cream to customers in large quantities by the gallon or pint.

5) Try to Offer A Subscription Bases Service If Possible 🔁

There’s a reason 70% of business leaders say subscription business models will be key to their prospects in the years ahead.

Subscription business is one of if not the most profitable business model out there which is able to hook a user for months.

It may look complex at first if you don’t have a website but even without it you can manage by letting them subscribe manually and confirming their order a day before & offering cash on delivery

And

Once you are able to earn enough money to invest in a website, you can start automating the entire process online using your website.

6) Sponsor Local Charitable Events 🎗️

Sponsoring local events will not only help with your public relations but will also help you build real life connections with your consumers.

Sponsoring such events can help you be noticed by your local community and if they love your ice cream which I am sure they will, they will be inclined to spend on it as well.

In addition to this, local events Provide you with a great networking opportunity with people who can be of benefit to your business such as caterers, restaurant owners , journalists and more.

7) Pay To Win ( Start Running Ad’s) 💲

Once you do most of this, you will most probably hit a standstill where you won’t be able to think of what more you can do to promote your business.

Enter Paid Ads which you can run on various platforms, but I will personally suggest you to run Ad’s on either Google or Instagram.

My reasoning behind these 2 particular platforms , goes something like this: Google because it’s the largest Ad Network and Instagram because it’s a visual Medium perfect to make people drool for your Ice-cream.

Make sure you are running ads which are clickable and for this you can read a few books kn Copywriting which can help you grasp the basic principles of writing good ads . I have written an article compiling best Copywriting books which you can refer to here :

https://link.medium.com/4QNCN4SaYhb

In addition to this, it’s quite easy to lose money on Paid Ad’s so make sure you have calculated your budget and cost per Click correctly.

Ice cream selling can be extremely profitable and I hope that my Article has provided value to you and can help make Your ice cream businesses legendairy .

PS, I am a marketing consultant with 3+ year’s of experience so if you need my Personalized assistance with increasing your Ice Cream business sales , feel free to mail me at : akshitbhatia1400@gmail.com